Blue Rhino - It's not just propane
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About Our Name

People ask us all the time where the name "Blue Rhino" came from. It all started back in 1994 with a man named Billy Prim.

Billy was from a small town in North Carolina, but he thought big. An entrepreneur at heart, Billy wanted to take his convenience store business to the next level. He found what he was looking for on a trip to Paris: a propane cylinder exchange display at a gas station.

Billy thought cylinder exchange might work in the states, and he was right. It didn't take him long to convince a couple hundred stores to try it, and sales were good. So he decided to start a national tank exchange company that would capitalize on gas grill sales, which were starting to grow. Still thinking big, Billy also decided he wanted to build a brand, not just some no-name commodity. Something like Owens Corning's Pink Panther.®

In 1994, Billy went on a photo safari trip in South Africa. According to the book Rhino Tough, inspiration struck when Billy zoomed his camera in on a rhino.

"'It's a natural!' he told his wife. 'He's tough, sturdy, and looks like a tank.' And the propane flame, he said, would make a perfect rhino horn." Adding the color blue -- the color of a propane flame -- brought it all together.

With that, Blue Rhino® came to life. A national distribution network was constructed, retailer partnerships were established, and a new brand was born.

Today, Billy Prim's vision is a reality. Blue Rhino is America's #1 propane tank exchange brand. But it doesn't stop there.

Blue Rhino is also a leading designer and marketer of barbecue grills, outdoor heaters, mosquito traps, and other outdoor appliances. And Blue Rhino also offers a complete line of barbecue accessories, now that the Mr. Bar-B-Q® team has joined the Blue Rhino family.

Blue Rhino is a proud part of Ferrellgas,® a propane industry leader and good neighbor to more than 1 million residential, agricultural, industrial, and commercial customers.

Yet Blue Rhino hasn't forgotten its roots. We still love those rhinos. Blue Rhino is a sponsor of the American Association of Zookeepers' Bowling for Rhinos, an annual bowl-a-thon that raises money for rhino conservation. Our contribution not only helps save rhinos. It also helps save other forms of wildlife and large areas of land. And we are making a difference for the environment.

Blue Rhino - It's not just propane™!

Blue Rhino Tanks Throughout the Years
1992
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1999
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2005
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2011 - Present
 
 

 

For more info on Blue Rhino, read Stan Swofford, Rhino Tough (Winston-Salem, NC: Primier LLC, 2006). It's available from Amazon.com.