FOR IMMEDIATE RELEASE
BLUE RHINO DOUBLES ITS PRODUCT LINE FOR 2014
NEW OFFERINGS JOIN NEARLY 800 SKUs
(800) 258-7466, ext. 6937
WINSTON-SALEM, NC (March 15, 2014) - Blue Rhino, America’s number one tank exchange brand and a leading maker of outdoor living products, announced today the company is expanding its diverse outdoor living product offerings. With the recent acquisition of Mr. BAR-B-Q®, Blue Rhino’s product line expanded two-fold to nearly 800 SKUs of grills, fire pits, hearth and home, and barbecue tools, sold under brands such as Better Homes & Gardens®, Backyard Grill®, Mr. BAR-B-Q®, UniFlame®, Endless Summer®, SkeeterVac and GrillBoss®.
“With Mr. Bar-B-Q joining the Blue Rhino family of brands, consumers can easily exchange our ready-to-grill tanks and purchase our outdoor living products ¾ all in one stop. By making it convenient for shoppers, it’s an excellent opportunity for our retail partners to add additional revenue,” said Tod Brown, President Blue Rhino.
Making Grills Bigger and Better:
According to the Hearth, Patio & Barbecue Association, 37% of grillers prefer large moveable grill systems.* Meeting and exceeding this need, Blue Rhino beefs up its 2014 grill offerings with an extensive collection that features powerful BTUs, stainless steel construction, extra-large burger capacities and 360 degree castor wheels, making them portable. New grills include everything from disposable charcoal grills and 2-burner value models, to 6 and 7-burner powerhouse grill systems, complete with rotisserie kits, infrared sear burners and side burners, lighted control panels and stainless steel cooking grids. Blue Rhino® grills are sold at mass merchant, hardware, specialty and online merchants nationwide under brands such as Better Homes & Gardens®, Backyard Grill®, Uniflame® and GrillBoss®.
Taking a cue from new trends in kitchen design, Blue Rhino designed its 2014 collection of Endless Summer® outdoor fire pits to compliment accordingly, with clean geometric lines and modern finishes. Featuring both gas and wood burning models, Blue Rhino’s fire pits are crafted from a variety of stylish materials, including slate and tile with wicker and stone accents. Blue Rhino will also feature three gas fire columns complete with stainless steel burners, hidden access doors and decorative fire glass.
We’ve Got the Tools
Mr. Bar-B-Q’s 2014 collection joins more than 400 SKUs of ‘Everything for the Grill’™—from deluxe tool sets and brushes to grilling accessories. “We search the globe for inspiration year-round, concentrating on popular food trends,” Mark Zemel, President, Blue Rhino Products US, says. "This allows us to develop tools that complement the latest cooking techniques and translate into a better grilling experience.”
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About Blue Rhino
Blue Rhino—named for the color of a propane flame and the endangered animal—launched America’s first branded propane tank exchange service in 1994. Today, Blue Rhino is more than propane, with a full line of products at the heart of outdoor living. This includes grills, heaters, fire pits, fireplace accessories, mosquito traps, charcoal and barbecue accessories sold under brands such as Mr. Bar-B-Q®, Endless Summer®, UniFlame®, and SkeeterVac®. Blue Rhino products are available at more than 45,000 retail stores in 50 states and Puerto Rico, including mass merchants, hardware, specialty and online merchants. Based in Winston-Salem, N.C. Blue Rhino is a division of Ferrellgas, L.P. For more information, visit www.BlueRhino.com
*According to the Hearth, Patio, Barbecue Association’s 2013 Barbecue Research Study
Note to editors: To receive Mr. Bar-B-Q or Blue Rhino product samples or images, please contact Cynthia Greenwood at 847-404-8404 or Cynthia@newsmark.com.